Methodology

How we rank products

Our goal is to help UK buyers make practical decisions with clear criteria, visible trade-offs, and honest evidence labels.

Evidence labels

Guides must identify how recommendations were produced. The default MVP label is public-data curated, meaning the guide is based on manufacturer specifications, retailer listings, expert-source research, and editorial judgement.

We only use hands-on tested when a product has actually been used or measured by us and the evidence is recorded.

What we consider

• UK relevance and availability signals.
• Product specifications and suitability for the named use case.
• Trade-offs, limitations, and who should avoid the product.
• Source quality and recency.
• Whether claims can be substantiated without inventing tests, prices, ratings, or customer consensus.

What we do not do

• We do not scrape Amazon.
• We do not invent prices, ratings, review counts, availability, or test results.
• We do not claim hands-on testing unless it actually happened.